Elkem Silicones has been honored with the Silver Award for the "2025 Precision Marketing Award" at the Digital Marketing and Social Media Summit held recently in Shanghai. Competing against over 100 global renowned brands, the Company stood out for its professional and practical case study on "Multi-Channel Content Marketing and the User Journey in the Digital Transformation Era", earning high acclaim from the industry panel.In 2025, the Elkem Silicones' marketing team has driven specialized brand communications and precision marketing initiatives in line with the Company's strategic focus on specialized development. By embracing technological innovation and integrating AI tools, the team gained deeper insight into customer needs across decision-making stages.

It enabled the transformation of product and technology strengths into tailored professional solutions. The team has built a systematic and customer-oriented precision marketing approach, supported by a content marketing matrix covering industry insights, white papers, and innovative application cases, and achieved targeted reach and clear value communication by multiple channels. Furthermore, according to the CRM system based on social media and big data, the team enhanced the management of customer interactions and the lead lifecycle, which improved marketing efficiency and enabled the effective conversion from market visibility to high-quality business opportunities.

This year, the Elkem Silicones' marketing team organized over thirty offline events with sales, R&D, and technical service experts. These events transformed brand awareness and customer intent accumulated based on digital channels into offline face-to-face interactions and technical exchanges. The lasting impact of professional content in digital channels achieved a closed-loop validation in offline scenarios through an O2O integrated strategy.

These integrated marketing initiatives have generated over? 3,000 high-value sales leads and opportunities, successfully unlocking new sales pipelines valued in the hundreds of millions of yuan, which boosted brand value and fueled business growth for the company.

This award represents a major milestone in Elkem Silicones' ongoing journey in professional brand construction. It not only reflects the company's strategic commitment to specialized development but also showcases the team's exceptional systematic capabilities in the digital marketing transformation. Elkem Silicones will remain committed to marketing innovation, enhance its professional brand presence worldwide, and deeply empower customers to create a sustainable and better future together.